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What specific types of information do you most commonly look for when searching for a business?
This unprecedented view into online consumer search and booking behavior helps to predict and inform future performance for hotels and destinations.
Traditional, explicit methods are limited because there is no guarantee that a test subject's responses will be honest or accurate.
Implicit research, however, offers the benefit of objective measurement.
The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.
In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.